Toni Morrison, one of my favorite authors, died earlier this month. A professor in college first introduced me to Morrison’s writing; we read Beloved in his American Literature class. Morrison’s masterfully woven stories are frank explorations of the lives of fierce women. For me, she’s an author to come back to time and time again.
Like our favorite authors, there are some companies whose stocks are worth coming back to. These large companies with familiar and entrenched brands, solid management, and predicable cash flows continue to innovate to remain competitive. You could plausibly hold these companies forever--but you probably don’t. Why? Because their stocks inevitably hit your sell targets. Nevertheless, the stocks of these companies should pretty much always be on your radar, if they’re not still in your portfolio.
This article is exclusive to Morningstar Premium members.
Susan Dziubinski does not own shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.